Etymax provides a transcreation and consultancy service for agencies with pan-European and global accounts. Consider us a bolt-on solution that includes concept checking, transcreation, in-country copy consultancy, subbing and artwork in every language.
Involving us early in the creative process of a global campaign means we ensure translated copy reads as if originated in the local target language and that copy retains the style and tone of the original creative source language copy.
We are accustomed to working to tone of voice and style guides. We also conduct local market research for creative concepts, including feasibility studies on straplines, brand names, etc.
Words have power: the power to surprise, persuade, reassure, tempt, inform. Make sure your words are as powerful in all your global markets as they are at home.