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About us

Etymax was established in 1996 by its two Directors, Fiona Johnstone Beausoleil and Sally West whose early career paths in the world of translation and localisation first crossed in 1988. Both share a passion for words, languages, etymology and linguistics. And it had become clear to them that global businesses lacked a professional service that could combine accurately translated terminologies with creatively and culturally adapted transcreation. And so Etymax was born.

Because we invest in our staff, their training and the latest language technologies, Etymax has become one of the translation industry’s pioneering language service providers with customised solutions for all global digital and print requirements.

Fiona 3Fiona Johnstone Beausoleil

Director and Co-founder of Etymax (1996) and translation industry professional since 1987. With a BA in French with Linguistics, Translation and German (University of London, Goldsmiths), and with professional experience in media sales and marketing, she was recruited into the translation industry and has never looked back. In 1990 she established Wordplay Language Consultants in London and opened the company’s US office in Los Angeles, 1994/1995. Then in 1996 came the opportunity of Etymax. Previous companies include VNU Business Publishing bv, Tek Translation, Wordplay Language Consultants.




Sally web picSally West

Director and Co-founder of Etymax in 1996, Sally has an MA in French and German (University of Cambridge) and 25 years’ experience in the translation industry. Previous companies include Tek Translation, Smallworld and World Writers. She has the CAM qualification in Communications, Advertising and Marketing and longstanding expertise in technical and creative translation.

We offer language services for the following sectors: