Creating a brand name that works globally can be a real challenge. It involves planning, research, consultancy as well as expert local market knowledge. That’s where Etymax can help.
We advise clients on suitability of potential product and brand names prior to market launch. We ask the right questions to the right people in your target global markets.
Involving us early in the brand development process can preempt post-launch headaches, such as discovering your brand name is unpronounceable, awkward, negative, already used, or simply doesn’t work in another language.
In addition to suitability of brand name, we advise on logo, use of colour in logo design, transliteration of brand names, etc.
This research forms an invaluable part of the process in the selection of a brand name that will work well across the global arena.