Language Consultancy and Brand Name Research

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A multi-language brand research and consultancy service for your peace of mind

Whether you’re planning to launch a product in another country, or establish your brand in the global marketplace, the importance of effective cross-cultural communication cannot be underestimated. At Etymax, we understand the complexities that arise when it comes to language and cultural considerations, and we are here to help you navigate through them.

Our consultancy services go beyond global content adaptation. We offer expertise in various aspects of brand development, including brand names, slogans, visual imagery, the use of colour in logo designs, and even associations with good or bad luck. These elements play a crucial role in shaping how your brand is perceived in different cultures, and we can provide guidance to ensure your brand resonates globally.

Creating a brand name or slogan that resonates globally requires careful research, expert consultation, and extensive knowledge of local markets, languages, and cultures. Our team at Etymax is here to guide you through the process.

Involving us early in your brand development process can pre-empt post-launch headaches. Imagine discovering that your brand name is unpronounceable, awkward, negative, already used, or simply doesn’t work in another language. Avoiding such pitfalls is essential, and our team is here to assist you every step of the way.

Here are a few examples of how research can help a brand stand out in different markets. Did you know that Cif, the household cleaning product, underwent a name change from Jif to enhance pronunciation in various markets? These nuances may seem small, but they can significantly impact your brand’s success in a new market. At Etymax we can help you navigate these cultural intricacies and ensure your brand is received positively in every market.

Contact us today to benefit from our expertise in language, culture, and brand development. With Etymax by your side, you can confidently expand your brand’s reach and establish a strong presence in the global marketplace.

For the full list of the languages covered by Etymax’s language consultancy service, please click here.

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Request a quotation or get in touch with our team to discuss your requirements. We look forward to helping you with your next project.